With: Churchill Downs Inc,® the Kentucky Derby,® Michael Haug Photography, Pyure Dynamic Protection

Merge was asked to help tell the story of the unique and successful partnership between Churchill Downs® racetrack and Pyure Dynamic Protection air filtration. For the protection of guests, the famed Churchill Downs® racetrack bet on Pyure’s scalable hydroxyl-generating technology in the exclusive Homestretch Club and each of its 112 VIP suites. The same technology is used in Churchill Downs Inc.’s® gaming property, Newport Racing & Gaming, where a recent Indoor Air Quality Investigation with CDI and The IEP Group showed outstanding results — an industry first — outside the lab and in the real-world.